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Spiral binded diaries have punched holes in them. We punch holes so mindlessly. We never think that on a global level, even one tiny hole wastes so munch paper in total. So when you punch the hole in the paper, it punches the nature, animals and environment as trees are cut for making paper and everything is connected, everything experiences pain. I made the design in such a way that an animal's head is on the margin and when you punch a hole, you behead an animal and it dies. So behind the thought is to use less paper to save trees, animals and the environment.




57th Directorate of Art,

Maharashtra State Art Gold Awards 2017

Social Print Ad Poster - Save Paper May - 2017


5th Doodle Social AdFest Nominated Awards 2017

Social Print Ad Poster - Save Paper | May - 2017

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